Dwell Product article:

The Brooklyn–based start-up SMIT (Sustainably Minded Interactive Technology) was formed in 2005 by the brother and sister team of Samuel and Teresita Cochran. Their goal: to invent a hybrid new approach to solar and wind power. Their Solar Ivy—flexible photovoltaic ‘leaves’ made of sheets of recyclable polyethylene—is a modular, ivy-like system that can be used on the sides of buildings, to capture the sunlight much like plants do. As the ‘ivy’ flutters and shifts in the wind, it converts solar energy into electricity.

What inspired solar ivy, originally?

I grew up in St. Louis with a window that looked out over a wall of ivy. It found its way there because it could get a good footing on the old brick buildings, and it received direct sun. The ivy would move slightly, like prairie grass, showing waves of wind moving across a building. This vision from childhood stayed with me till I was trained as an Industrial Designer at Pratt Institute; then I was able to see the connections and opportunities between that vision of a plant and how we apply photovoltaic panels to our homes. From this, Solar Ivy and GROW products were born.

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Dwell Product Spotlight by Jaime Gross published on August 18, 2010